Consumer Insights Manager - Luxury Goods
Job Description
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Responsibilities:
- Working closely with the Senior Shopper and Category Insights manager and Area Marketing Director, the role holder will be a strategic 'thought partner' in the development and identification of UK business growth opportunities
- Provide brand teams, the Area Marketing Director, Head of Innovation and BBI and Innovation Marketing Manager, with insightful, actionable consumer understanding, strategy recommendations, research implementation and analysis.
- The person will understand the power of insights and creativity, acting as a strategic thought leader in the development and evaluation of BFUK's brand building and innovation agenda
- Be an integral member of UK team, contributing to brand learning and strategy development.
- Manage research, participate in ideations and brainstorms and help identify compelling insights and use them to help develop inspired solutions to business issues and opportunities.
- Strategic Planning and Insight Development - Interrogation of macro consumer data sources to uncover relevant trends
- Consumer knowledge development - Identify and priorities gaps in knowledge and understanding, to inform development of research plans that meet needs.
- Opportunity Identification - Systematically mine existing data to identify insights, gaps, issues, opportunities and actionable insights for the UK
- Research Implementation and Insight Generation
- Manages the design, commissioning, implementation and monitoring of consumer research, coordinates activity with external research companies.
- New product/brand innovation opportunity investigation and testing
- Commissioning of brand audits to unearth insights to inform brand strategy evolution/refinement
- Leads analysis and presentation of research findings and provides recommendations for brand building
Skills and Experience:
- BA degree in Marketing or Business
- Consumer planning or equivalent expert role in consumer goods experience
- Excellent quantitative research skills and understanding of/exposure to qualitative research
- Excellent written and oral communication in English
- Dual research agency and client side experience
- IT literate, excellent knowledge of panels and data analysis software and an aptitude for the manipulation and interrogation of databases (SPSS, Desktop Reporter)
- Proficient with Microsoft Office Products (Word, Excel, PowerPoint)
- Preferred requirements: Experience in luxury/alcohol industry
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