Description
Communications & Content Manager
This role requires someone with internal and external communications experience, they will need to have excellent copy writing and verbal communications skills as will be working with the Senior Management Team.
Content Management
- To ensure best-in-class content is created and shared and leveraged across all of the marketing teams
- To generate, publish and continuously improve, monitor and promote content across key external communications platforms:
- Content management strategy - work with Marketing Manager to develop a tiered, global content management strategy
- Social media strategy and guidelines - work with Account Manager (PR) to develop and communicate a comprehensive set of guidelines for the use of social and business networking sites, monitoring of local adherence to guidelines and leveraging of best practice/successes
- To be active in and an authority on the best in social media with an understanding of the best methods of engagement and growth
- Client comms - develop and implement client comms strategy ensuring effective communication of all projects/initiatives/news to our key client stakeholders globally
PR
- Work with Account Manager (PR) to leverage corporate brand awareness in local and international press
- Work with Account Manager (PR) and Marketing Manager to increase the profile of the organisation and the Senior Management Team within trade and national press
- Awards: identification and management of submissions
Corporate campaign development, management and co-ordination
- Development and management of communications campaigns for corporate projects/initiatives
- Ensuring adherence to brand guidelines
- Ensuring economies of scale are realised and costs minimised
Internal communications
- Establish an internal communications strategy in conjunction with senior managers
- Focus on how we communicate effectively between client sites and Group offices globally
- Draft messages or scripts from senior directors
- Ensure organisational initiatives and projects are successfully communicated to employees and stakeholders
- Working with the Marketing Manager on communications projects such as the blog, floor wrap ups, Global News
- Working with key senior stakeholders, particularly Head of People and SMT, to produce and distribute various internal communications (incentives, employee engagement survey, new client wins, benefits, work streams etc.)
- Working with Implementation team to support with communications around new client wins (
- Working with the Marketing Manager on selected brand definition, brand and values proposition projects
Intranet
- Taking a lead role in the launch of and development of content for our new intranet platform in 2017
- To generate, publish and continuously monitor, improve and promote marketing content across the intranet site (i.e. to be responsible for marketing content on the intranet)
Key skills
- Writing skills: Excellent writing, editing and proofreading skills as well as the journalistic ability to source stories
- Speaking skills: Strong speaking skills. You are likely to be called on to give presentations and join senior meetings. Sensitivity to an organisation's goals and values and the ability to relay them effectively is required
- Interpersonal skills: Good interpersonal and relationship-building skills are essential in order to work with marcomms and HR departments. You also need to possess the confidence to deal with senior directors
- Creative skills: You need the creative ability to devise communication strategies and think innovatively
- Digital skills: Familiarity with technology, especially digital and video means of communication, is essential
- Understanding of the recruitment / RPO sector is desirable