B2B Events Marketing Manager

A leading market intelligence platform providing data analysis and market insight to senior executives in investment banking, private equity and professional services across the globe are currently looking for a B2B events marketing manager to join their team on an initial 3-6 month contract with the possibility of going permanent.

Location: London Hybrid (3 days office, 2 days home)

Responsibilities:

• Campaign planning and execution for events (global conferences and awards) across email, social, website and advocacy tools
• Copywriting for email, web, social and digital advertising
• Creating email campaigns and landing pages
• Working with the Marketing Executive to create compelling social content and continue to drive LinkedIn followers and engagement
• Managing the HubSpot database for events including segmentation, data capture and lists
• Managing website updates and optimisation throughout the campaigns
• Managing Editorial newsletter updates (banners etc)
• Managing content marketing campaigns for video interviews at events
• Writing and coordinating copy and creative briefs for event collateral as well as onsite signage
• Weekly reporting of campaign activity against KPIs and benchmarks

Requirements:

• Minimum 5 years' experience in a B2B event marketing environment
• Planning and executing multi-channel marketing campaigns
• Experience with managing website CMS
• Writing compelling messages for different audience segments
• Experience using a marketing automation platform, ideally HubSpot
• Experience using a CRM system, ideally Salesforce
• An understanding of Google's suite of products