Description
A niche B2B financial services provider is seeking a Digital Marketing Executive to drive and support digital marketing and communication strategy across the group.
Responsibilities:
- Working with key stakeholders to define digital marketing strategies, plans, content and schedules to support the overall marketing strategy.
- Producing and distributing high-quality, engaging content for clients and prospects, and measuring its success to strive for improvements
- Working with key stakeholders to define UX and CX improvements to optimise customer journeys and support the overall digital marketing strategy for the group and business units.
- Utilising customer tracking tools such as Google Analytics and lead generation tools; understanding customer behaviours and making improvements.
- Ensuring we optimise wider digital channels of SEO, social, and PPC to our website and that email content and user experience is fully integrated.
- Assisting with measurement and reporting on digital channel performance, both quantitatively and qualitatively.
Requirements:
- Experience of B2B digital campaigns, website management and digital content development.
- Strong creative content skills for all digital channels.
- Degree or equivalent qualification/experience.
- Experience of understanding customer needs/behaviours and how to optimise online customer experiences.
- Creative with ability to think laterally and come up with new/ unique ideas.
- Excellent written and verbal communications and presentation skills.
- Up to date with the latest trends and best practices in digital marketing and measurement.
- UK experience is essential