Make your work work for you: a career in Digital Marketing
As technology’s influence on the way we live and work continues to develop, so too does the modern employment landscape. The digital age has presented myriad possibilities for employers and employees alike, with many
As this digital world evolves and innovation heats up across all industries, we can expect to see the digital skills gap growing wider and an increased demand for professionals with digital expertise. In fact, just 16% of executives think their teams have the capabilities to deliver their digital strategy, with ongoing investment in new technologies and digital platforms predicted by employers across the board.
For those working – or planning to work – in the digital space, this skills gap and demand for talented professionals can only be a good thing. Take digital marketing as an example: with the digital marketing software market expected to grow from US$37.48bn to $74.96 in 2022, we need savvy digital marketers who can harness that software to drive positive business results. As the skills shortage increases, candidates with specific digital experience will be in huge demand throughout the UK and internationally, which means now is the ideal time to upskill and look for new opportunities.
A breadth of roles
Digital marketing spans many sectors and roles, which is great news for anyone looking to move into - or upwards in - the industry. Businesses of all shapes and sizes need digital marketing strategies in order to survive in the highly-competitive digital space, and as such, digital marketing teams are popping up everywhere from charities and government sectors through to niche small businesses like beauty salons and moving companies. Essentially, any company that has an online presence needs a considered digital marketing strategy, and as such, roles within this space have diversified.
For technical, analytical types with an interest in data and figures, roles in search engine
Work-life balance, flexibility and culture
While salary is an obvious pull factor for most when looking for a new job, the importance of flexibility and work-life balance should not be understated – particularly when it comes to millennials and Gen-Z. Deloitte’s 2018 Millennial Survey shows that culture and flexibility are the second- and third-most important priorities for millennials when considering employers, with more than half of this demographic saying that increased flexibility from employers has made them want to stay with the company for longer.
The clue to the opportunity for flexibility within the digital marketing industry lies in its name. The online nature of much of this work lends itself perfectly to flexible hours and locations, with remote working a very real possibility for many within the industry. Glassdoor’s list of 25 best jobs for work-life balance features 6 marketing jobs, including SEO Manager, Social Media Manager
A future-proof career
Digital marketing is unlikely to disappear any time soon. With voice search, video and augmented and virtual reality continuing to shake up the way products and services are marketed, there continue to be new avenues for
Ever-changing consumer consumption, new devices
Whether client- or agency-side, the abundance of job opportunities in digital marketing shows no signs of letting up, and at EMR we’re always looking for skilled and savvy marketers to take make the most of these opportunities.
Make your next career move
At EMR, we’re proud to be at the forefront of the ever-evolving digital sector. As part of this, we have a wide range of permanent, temporary and contract jobs across industries of all sizes and disciplines. Interested? View our digital marketing jobs and take your next career step today or register a vacancy with us and let us help you recruit talented candidates for the role.
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