The importance of hiring a communications team for your business’ long-term success
When the COVID-19 pandemic first erupted, businesses globally were plunged into a new way of working, which has now become the ‘new normal’.
Leaders and marketing managers have been forced to manage the uncertainty and adapt to new ways of communicating externally, as well as build strategies to engage and strengthen connections with employees.
Right now, it’s never been more important for businesses to prioritise building an effective communication strategy. With the stark rise in the adoption of digital technology and the changing world of work, a quality communications team will be key for continually building those all-important relationships internally and externally.
Engaging a hybrid workforce
Internal communication is vital for the success of any business. How a company communicates with individuals and departments determines overall morale and culture. Research has shown that productivity increases by 20 to 25 per cent in businesses where employees feel connected to the organisation. Having an internal communications strategy is important for facilitating loyalty across a business, increasing retention, and inspiring staff to work to the best of their ability. Your internal communications team is responsible for connecting and engaging employees and creating a branded experience across locations, functions and now, crucially, remotely.
As businesses grapple with hybrid working, it is essential do develop an internal communications strategy that works for all, is inclusive, and is onboarded across the organisation. An internal communications strategy must be intentional and well-planned with a clear vision that reflects the employer brand.
Communicating your employer brand
It’s widely understood that the pandemic has radically changed the job market and there is now much more competition for talent. In a world where you could work anywhere, and pay is as important as location or culture, effectively communicating your employer brand and working practices is essential.
When we are selling a role, it is the nuances of your company and branding that are sold the most; competitive pay must be a given.
Reputation management
To meet the challenges of the modern world of work, companies need to build a highly skilled external communications team. These professionals understand how to support everything from product launches, to reputation to crisis communications, with a focused strategy that leverages a variety of different channels.
In an age where there’s more uncertainty and greater scrutiny, there’s now a substantial need for a strong corporate brand and to provide transparent communication to help sustain a positive image. The way in which a business plans to navigate the post-pandemic world and the level of commitment to employees plays a massive role in the perception of an organisation.
The benefit of having a communications team is that these professionals can execute a strategic communications plan to control and manage a business’ reputation, whilst also managing crisis communications. The advent of new digital platforms means there are many monitoring tools that businesses can use to manage their reputation. Businesses must take ownership of their reputation and ensure messaging is relevant for both employees and the public. Above all, with the right expertise, the communications team can pave the way for the long-term success of any business.
Environmental, Social and Governance
The importance of ESG issues have rocketed up the priority list for corporates in recent years. Consumers and investors are demanding that businesses develop more sustainable products and build accountability in to their value chain. Deloitte recently researched the impact of the pandemic on consumer attitudes to sustainability. They found that 32% of consumers are highly engaged with adopting a more sustainable lifestyle and that 28% of consumers have stopped buying certain products due to ethical or environmental concerns.
An ESG strategy is essential therefore, as is a communications team to deliver its messages and to communicate the organisation’s sustainability progress. When leaders address sustainability and share their challenges, they can build more credibility from stakeholders and customers, as well as engage employees, whilst helping to drive positive change.
How can EMR help your business?
In the business world, managing perception is crucial for building a positive reputation as an employer and it helps people effectively engage with your business. At EMR, we have an excellent team of consultants with significant experience in recruiting professionals for communications roles. We’ve developed strong relationships with clients and many senior candidates, and we recruit for roles in internal communications, investor relations and PR. Contact us today for more information and keep reading our blog for further insights.
Sign up for more insights
Related jobs
Salary
£50000 - £55000 per annum + + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
Content
Work From Home
Work From Home
Seniority
Manager
Salary
£45,000 - £59,999
Sector
Charity & Not-For-Profit
City
London
Description
Become a Digital Content Manager for a professional membership body within the financial services sector that focuses on banks, retailers and independent firms.
Reference
PR/ 132461_1710773496
Expiry Date
01/01/0001
Author
Shanelle GreenAuthor
Shanelle GreenSalary
£35000 - £45000 per annum + Excellent Bonus + Benefits
Location
London
Job Type
Permanent
Discipline
B2B
Seniority
Executive
Salary
£45,000 - £59,999
Sector
FMCG & Consumer Services
City
London
Description
Marketing Comms Recruitment Consultant @ emr
Reference
RPEMR_1710521513
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£50000 - £60000 per annum
Location
City of London, London
Job Type
Fixed Term Contract
Discipline
Event Marketing
Work From Home
Work From Home
Seniority
Manager
Salary
£60,000 - £79,000
Sector
Financial Services
City
London
Description
B2B Events Marketing Manager - 3-6 month contract - £50-£60k
Reference
CR/12346_1710357879
Expiry Date
01/01/0001
Author
Sam BrimbleAuthor
Sam BrimbleSalary
£35000 - £40000 per annum
Location
London
Job Type
Permanent
Discipline
Marketing (general)
Event Marketing
B2B
Work From Home
Work From Home
Seniority
Executive
Salary
£30,000 - £44,999
Sector
Professional Services
City
London
Description
A leading, innovative and FTSE listed property firm is seeking a confident and creative B2B Marketing Executive to join their close-knit and successful team.
Reference
PR/132457_1709142850
Expiry Date
01/01/0001
Author
Katie Halliday (née Rogers)Author
Katie Halliday (née Rogers)Salary
£40000 - £45000 per annum
Location
London
Job Type
Permanent
Discipline
PPC
Seniority
Manager
Salary
£45,000 - £59,999
Sector
Retail
City
London
Description
This role involves working for a large UK-based retailer where you will report to the E-commerce Manager as their new PPC Specialist.
Reference
PR/132454_1709133292
Expiry Date
01/01/0001
Author
Rebekah CrampAuthor
Rebekah CrampSalary
£35000 - £38001 per annum
Location
City of London, London
Job Type
Permanent
Discipline
Corporate Communications
Seniority
Specialist
Salary
£30,000 - £44,999
Sector
Public Sector
City
London
Description
As a member of the communications team, you will report to the Head of Communications and be the third person in this successful division.
Reference
PR/132453_1709131258
Expiry Date
01/01/0001
Author
Rebekah CrampAuthor
Rebekah CrampSalary
£35000 - £45000 per annum
Location
London
Job Type
Permanent
Discipline
Performance
Work From Home
Work From Home
Seniority
Manager
Salary
£45,000 - £59,999
Sector
FMCG & Consumer Services
City
London
Description
Paid Media Manager for Top 5 Beauty brand on Tik Tok. Leading the implementation and optimization for all paid media campaigns across Google Ads and Meta Ads for the UK, US and other key markets.
Reference
PR/132408_1709041471
Expiry Date
01/01/0001
Author
Amy McCrowAuthor
Amy McCrowSalary
£55000 - £70000 per annum + Bonus + Benefits
Location
London
Job Type
Permanent
Discipline
Digital Marketing
Seniority
Manager
Salary
£60,000 - £79,000
Sector
Financial Services
City
London
Description
Marketing Manager - B2C Financial Services
Reference
RPPR_1708961729
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
Up to £40000 per annum + + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
B2B
Seniority
Executive
Salary
£30,000 - £44,999
Sector
Events & Hospitality
City
London
Description
By Joining the team as a Senior Marketing Executive you will be focusing on implementing campaigns to build brand awareness as well as driving ticket sales and commercial sponsorships.
Reference
PR/ 132448_1708602784
Expiry Date
01/01/0001
Author
Shanelle GreenAuthor
Shanelle GreenRelated posts
Teaser
Discipline expertiseContent Type
ArticlesPublish date
03/08/2024
Summary
Direct-to-consumer (D2C) brands have been at the forefront of digital-first innovation in marketing. Traditionally, these brands relied heavily on third-party retailers and marketplaces to reach consu
by
Rebekah Cramp
Teaser
Career adviceContent Type
ArticlesPublish date
01/17/2024
Summary
Welcome back to EMR's Marketing & Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communications practitioners. Join us as we take a closer look
Teaser
Career adviceContent Type
ArticlesPublish date
01/12/2024
Summary
There has never been a better time to launch or boost a career in communications. 2022 was an excellent year to invest in communications, and in 2024, it’s even more vital as people want to feel conn
Teaser
Career adviceContent Type
ArticlesPublish date
01/03/2024
Summary
Welcome back to EMR's Marketing and Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communications practitioners. Join us as we explore their pat
Teaser
Career adviceContent Type
ArticlesPublish date
11/28/2023
Summary
Welcome back to EMR's Marketing and Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communication practitioners. Join us as we take a closer l
Teaser
Salary & Market Trend GuideContent Type
ArticlesPublish date
11/23/2023
Summary
Our Pay Survey 2024 is your opportunity to share your experience of pay and packages within your current sector and the wider industry and join thousands of professionals who contribute to our researc
Teaser
Industry newsContent Type
ArticlesPublish date
11/20/2023
Summary
Recently the charity sector has found itself facing unprecedented challenges influenced by the cost of living crisis. Donations have taken a big hit, making it essential for charities to cut costs whi
Teaser
Discipline expertiseContent Type
ArticlesPublish date
11/13/2023
Summary
Welcome back to EMR's Marketing and Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communication practitioners. Join us as we take a closer lo
Teaser
Hiring adviceContent Type
ArticlesPublish date
11/13/2023
Summary
When it comes to hiring, many businesses will often default to permanent hires without even considering the option of bringing in a contractor. However, this can be a costly oversight. Whether a contr
by
Sam Brimble
Teaser
Career adviceContent Type
ArticlesPublish date
10/24/2023
Summary
CRM Managers often play an important role within an organisation, as they help utilise CRM technologies to their full potential and help ensure a seamless experience. Whether you are considering a ca
Recently viewed jobs