Digital Acquisition Lead

THE COMPANY

This international premium insurance provider with 2 million customers around the world is looking for a Digital Acquisition Lead for a 12 month maternity cover contract.

This is an opportunity to join a company with multi million pound digital media budgets and plans to expand rapidly in multiple countries around the world.

THE ROLE

As the Digital Acquisition Lead you will drive the plan, execution and reporting of all lead generation and sales activities across a portfolio of digital channels. This will involve managing agencies in the delivery of multi million pound international paid digital marketing activities. It will be your responsibility to ensure acquisition targets are met within the defined budget parameters. You will also be responsible for weekly/monthly reporting of key KPI's, media budgeting and forecasting, managing roll out of campaigns and development of bespoke creative. You will also work alongside the digital team to improve the sales journey through the website, optimising for commercial gain through A/B and MVT programmes.

THE CANDIDATE

The successful candidate will have worked within a large agency. You will have managed multi-million pound digital media budgets ideally for blue-chip clients who operate in UK and international markets. Financial Services, Insurance or Healthcare experience is desirable but not essential. You will be a confident user of digital analytics packages and have demonstrable experience making data driven decisions.