Building a Successful Career in Communications
EMR is uniquely positioned to understand the transformative nature of communications in the marketing industry. In this dynamic field, roles in communications are constantly evolving. The underlying force of change is driven by the advent of digital platforms and a rapidly changing consumer environment. This is a sector where creativity meets strategy, and every message can make an impact. In this blog, we share insights into achieving the most rewarding career in communications.
Understanding communications in
the world of marketing
Communications offers diverse career paths suited to various skills and aspirations. At its core, communication oversees advertising, direct marketing, branding, online presence, printed materials, sales presentations, sponsorships and more.
Five key insights into skills in communications
1. Exceptional communication skills: This is fundamental. Mastery in both written and verbal communication is essential in crafting clear, persuasive and impactful messages.
2. Creativity and innovation: The ability to craft compelling messages and think creatively about engaging audiences is of the utmost importance, especially in areas like advertising and branding.
3. Digital proficiency: In today's digital age, being adept with online platforms, social media, and digital marketing tools is not just an advantage; it's a necessity. It's about staying relevant and effective in a rapidly advancing sector.
4. Strategic thinking: Strategic thinking is vital. It involves a thorough understanding of an organisation's business goals and aligning communication strategies to these objectives.
5. Analytical skills: Acknowledging the significance of data-driven decision-making is key to enhancing strategy and measuring metrics.
Popular career pathways in communications
There are many popular career pathways in the communications field to explore, each offering unique opportunities to excel and make an impact in the ever-changing landscape of communication.
Entry-level roles
These often include positions like Communications Coordinator or Marketing Assistant, where you can learn the ropes of the industry, from managing social media accounts to assisting in campaign development.
Mid-level roles
As you progress, Communications Manager or Brand Strategist roles offer opportunities to lead projects, manage teams, and develop strategic communication plans.
Senior-level roles
At this stage, positions like Communications Director or CCO involve overseeing the communication strategies of entire organisations, often with a global reach.
Four ways to navigate your career journey in communications
1. Networking and continuous learning: The communications field is ever-developing. Networking with professionals and staying ahead of industry trends is crucial.
2. Professional development: Consider certifications or advanced degrees in communications and related fields. This will enhance your skill set and appeal to potential employers.
3. Building a portfolio: Showcase your skills and achievements through a well-crafted portfolio. This is especially important in roles involving content creation and branding.
4. Seeking mentorship: Having a mentor in the communications field can provide valuable guidance and open paths to new opportunities.
What a career in communications could mean for you
A career in communications within the marketing industry is rich with opportunities for growth, creativity, and impact. Whether crafting an ad campaign, strategising a company's branding, or managing a PR crisis, your role is pivotal in shaping the voice and message of the organisations you represent.
The world of marketing communications is vast and varied, and for those with passion and creativity, it offers a dynamic and varied career path. At EMR, we pride ourselves on connecting talented individuals with roles that match their skills and career aspirations. To find out more about a career in marketing communications, contact us today.
Sign up for more insights
Related jobs
Salary
£45000 - £50000 per annum + Benefits
Location
City of London, London
Job Type
Fixed Term Contract
Discipline
Design
Seniority
Manager
Salary
£45,000 - £59,999
Sector
Financial Services
City
London
Description
Senior Graphic Designer - 6-month FTC
Reference
RPML_1715975159
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
Negotiable
Location
City of London, London
Job Type
Permanent
Discipline
Social Media
Seniority
Specialist
Salary
£30,000 - £44,999
Sector
FMCG & Consumer Services
City
London
Description
Working for a leading health and wellness company this role will see you working fully remotely and joining their existing marketing team.
Reference
PR/132497_1715960506
Expiry Date
01/01/0001
Author
Rebekah CrampAuthor
Rebekah CrampSalary
£50000 - £62000 per annum + Bonus + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
Marketing (general)
Seniority
Manager
Salary
£60,000 - £79,000
Sector
Financial Services
City
London
Description
Marketing Manager - B2C Financial Services
Reference
RPTR_1715783271
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£80000 - £90000 per annum
Location
Doncaster, South Yorkshire
Job Type
Permanent
Discipline
Digital Marketing
Seniority
Director/Chief
Salary
£80,000 - £99,999
Sector
Events & Hospitality
City
Yorkshire and Humberside
Description
Digital Sales and Marketing Director for a leading Tourist Attraction and Entertainment Destination in Doncaster, South Yorkshire.
Reference
PR/132492_1715773235
Expiry Date
01/01/0001
Author
Amy McCrowAuthor
Amy McCrowSalary
£80000 - £90000 per annum
Location
London
Job Type
Permanent
Discipline
Digital Marketing
Seniority
Director/Chief
Salary
£80,000 - £99,999
Sector
Events & Hospitality
City
London
Description
Digital Sales and Marketing Director for a leading Tourist Attraction and Entertainment Destination in Doncaster, South Yorkshire - Relocation support available
Reference
YWP/MD_1715773426
Expiry Date
01/01/0001
Author
Amy McCrowAuthor
Amy McCrowSalary
£75000 - £83000 per annum + Bonus + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
B2B
Seniority
Manager
Salary
£80,000 - £99,999
Sector
Financial Services
City
London
Description
Senior Marketing Manager
Reference
RPE_1715613814
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£45000 - £55000 per annum + + Benefits
Location
Sheffield, South Yorkshire
Job Type
Permanent
Discipline
Social Media
Work From Home
Work From Home
Seniority
Manager
Salary
£45,000 - £59,999
Sector
Education
City
Yorkshire and Humberside
Description
Become a Social Media Manager for an education platform that specializes in providing educational material for students and parents across the UK.
Reference
PR/132491_1715611396
Expiry Date
01/01/0001
Author
Shanelle GreenAuthor
Shanelle GreenSalary
£400 - £500 per day
Location
England
Job Type
Contract & Interim
Discipline
Brand Marketing
Work From Home
Work From Home
Seniority
Manager
Salary
£500 - £749
Country
United Kingdom
Sector
Professional Services
Description
Brand Project Manager needed for a 9-month contract with a global professional services firm
Reference
CR/132486_1714572853
Expiry Date
01/01/0001
Author
Sam BrimbleAuthor
Sam BrimbleSalary
£45000 - £55000 per annum + 20% Bonus + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
Marketing (general)
Seniority
Manager
Salary
£45,000 - £59,999
Sector
Financial Services
City
London
Description
Event Manager
Reference
RPP_1714477382
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£30000 - £35000 per annum
Location
London
Job Type
Permanent
Discipline
Social Media
Work From Home
Work From Home
Seniority
Executive
Salary
£30,000 - £44,999
Sector
FMCG & Consumer Services
City
London
Description
Social Media Manager for a fast-growing hair and skincare brand known for premium quality products that are affordable.
Reference
PR/132484_1714400129
Expiry Date
01/01/0001
Author
Amy McCrowAuthor
Amy McCrowRelated posts
Teaser
Career adviceContent Type
ArticlesPublish date
05/14/2024
Summary
Marketing & Communications Leader Series Podcast Welcome back to EMR's Marketing and Communications Leader Series. In this podcast, we dive deep into the journeys of exceptional senior marketing and c
Teaser
Career adviceContent Type
ArticlesPublish date
05/13/2024
Summary
Over the last few years, we're seeing a significant change in the landscape of the marketing sector, pushing brands to adapt and implement new ways of advertising. This shift has ushered us into a new
Teaser
Discipline expertiseContent Type
ArticlesPublish date
05/10/2024
Summary
The Marketing & Communications Leader Series Podcast Welcome back to EMR's Marketing and Communications Leader Series. In this podcast, we dive deep into the journeys of exceptional senior marketing
Teaser
Industry newsContent Type
ArticlesPublish date
05/08/2024
Summary
The recruitment industry has experienced seismic shifts in the last few decades. With technological advances and changes in the workforce landscape, client expectations have evolved significan
Teaser
Career adviceContent Type
ArticlesPublish date
04/26/2024
Summary
Marketing & Communications Leader Series Eepisode.1: Bee PatelWe are pleased to be launching EMR's Marketing and Communications Leader Series. In this podcast, we dive deep into the journeys of excep
Teaser
Discipline expertiseContent Type
ArticlesPublish date
04/18/2024
Summary
In the wake of the global pandemic, the tech industry has embraced change and innovation in the way it operates and manages its workforce. The shift to remote and hybrid work, the acceleration
Teaser
Case StudiesContent Type
ArticlesPublish date
04/18/2024
Summary
Spotlight: Property GPE is a UK property development and investment company - it mainly owns office buildings, with a smaller amount of retail property. The company invests in and develops cent
by
EMR Recruitment
Teaser
Case StudiesContent Type
ArticlesPublish date
04/18/2024
Summary
Spotlight: B2C Based in Palma, Italy, Barilla is an Italian family-owned food company and the world’s largest pasta producer. Established in 1877, it’s now an international Group present in mor
by
EMR Recruitment
Teaser
Discipline expertiseContent Type
ArticlesPublish date
04/02/2024
Summary
The pandemic has fundamentally changed the way businesses operate and reshaped clients' expectations, emphasising the importance of agility, efficiency, and digital fluency in service delivery. At
Teaser
Discipline expertiseContent Type
ArticlesPublish date
03/08/2024
Summary
Direct-to-consumer (D2C) brands have been at the forefront of digital-first innovation in marketing. Traditionally, these brands relied heavily on third-party retailers and marketplaces to reach consu
by
Rebekah Cramp
Recently viewed jobs