Becoming a Successful Leader Within The Marketing and Communications Industry

Communicating effectively with non-marketing stakeholders, such as board members, requires speaking their language and presenting ideas at a macro level. Explain how a marketing activity is going to help the business.

So a good example would be, and it's one that I've used quite often is rather than talking about PR or media relations, talk about the corporate reputation, the business reputation as an example. And suddenly you've got ears perking up around the room.

The devil is in the details. Go to a boardroom meeting armed with all the data and every granular detail possible around a particular project, but present at macro level. This will allow you to give the details when asked and help build your credibility in the room.

Another great tip is to never go with just a single idea as business decision-makers, at senior board level like to have options. 

By translating marketing initiatives into tangible business outcomes and demonstrating flexibility in response to feedback, marketing professionals can foster trust and collaboration at all levels of an organisation.

Outside the office, Bee is a devoted mother of two. She shares a framework for achieving balance between her personal life and her marketing career. It's the three P's: prioritising, planning and preparing.

So ensure that you are prioritising everything that you are doing day and night, whether that's personally or professionally, and then planning in that order. So work out what the five things that you need to get done today or this week and then plan whether it's using your diary time blocking, whatever works for you, make sure you plan them in to get them done. And then finally is prepare for the unknown because it will occur, whether that's at work or whether that's your son forgetting his homework or having a sports day, prepare for the unknown.