Salary Survey and Market Trend Report 2025

Benchmark marketing, digital and communications salaries with confidence

As we move through 2025, businesses and professionals alike continue to adapt to shifting market conditions. The job market is undergoing a complex transformation. Our latest Salary Survey & Market Trend Report gives you the full picture — helping you benchmark salaries, identify in-demand roles, and make informed decisions in a fast-moving talent landscape.

This report is designed for both employers and professionals. Whether you're planning your next hire or your next move, you'll find data-driven insights and expert commentary to help you stay competitive.

What’s inside the 2025 salary report?

This year’s findings highlight key shifts in how businesses attract, reward, and retain top talent — with notable differences across sectors like agency, tech, financial services, B2C, professional services, charity & not-for-profit, and education. You’ll also find a dedicated section on contract hiring in 2025, including the rise of fractional and flexible roles.

Here’s a glimpse of what you’ll uncover:

• Salary trends across all career levels - from assistants and marketing executives to managers, directors, and CMOs
• AI and automation - how it’s shaping roles across the industry
• Hybrid working & retention challenges - what employers offer and what professionals expect
• In-demand marketing, digital and communication roles by sector
• Contract hiring - how flexibility is becoming a long-term strategy