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Key skills your marketing team will need in a post-coronavirus landscape
Before coronavirus took centre stage in our lives, a mere 1.7 million UK employees were working from home – 5% of the workforce. In just a few short months, professionals around the world have traded in their familiar office lives and established themselves as entirely remote workers. And with no clear end in sight for social distancing, it&r...
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How can I upskill in my marketing career?
Upskilling is a smart decision at any stage of your career and in any industry you work in. The United Kingdom is in the grips of a digital skills shortage that is only predicted to become more pronounced in the coming years, with Brexit also set to ...
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Closing The Digital Skills Gap – Identified by the Talent Revolution Survey – Hosted by Google
Marketing professionals have long acknowledged the skills gap in terms of digital marketing capabilities. Despite this industry-wide recognition, consumer behaviour in the digital space is still accelerating much faster than the skills of marketers. ...
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Marketer’s favourite social channels
While the budding relationship between US superstar, Taylor Swift and purported Bond-to-be, Tom Hiddlestone has been grabbing the headlines, there’s only one big name tie-up that marketing pros should be paying attention to at the moment. Micro...
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EMR & The Knowledge Engineers Roundtable - How brands can maximise their content marketing
As content marketing becomes an increasingly, crucial element of a business’ marketing strategy, there are a number of identifiable shifts occurring and it is time for companies to assess whether they are keeping up with these changes. Togethe...
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CMO & CIO: Natural allies
Marketers have long understood the importance of digital in modern corporate strategy. As customer journeys migrated online over the past decade, marketing departments have needed to be agile to expand their offering onto new platforms and channels. ...
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Digital marketing 'can help savvy businesses'
Big companies are often criticised for their inability to adapt quickly, with smaller firms traditionally seen as the birthing ground for business innovations because of their greater degrees of flexibility.However, this isn't true in all areas - the...
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Swing low, sweet Marriott as hotel chain targets rugby fans
The Marriott hotel chain is using Skype in a new marketing initiative that could capture the imagination in a huge year for English rugby.Sporting events are always a magnet for marketers because of the captive audience, as was the case in events lik...
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Can London continue to drive tech growth?
There has been a great deal of positive data about London's technology and IT market over the last 12 months, with the capital's Tech City development a particular bright spot. Taking advantage of government funding and international media attention,...
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