Blogs

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Closing The Digital Skills Gap – Identified by the Talent Revolution Survey – Hosted by Google: Marketing professionals have long acknowledged the skills gap in terms of digital marketing capabilities. Despite this industry-wide recognition, consumer behaviour in the digital space is still accelerating much faster than the skills of marketers. A group of senior marketing professionals recently sat down with Google and EMR to discuss this disp...; View article

Marketer’s favourite social channels: While the budding relationship between US superstar, Taylor Swift and purported Bond-to-be, Tom Hiddlestone has been grabbing the headlines, there’s only one big name tie-up that marketing pros should be paying attention to at the moment. Micro...; View article

EMR & The Knowledge Engineers Roundtable - How brands can maximise their content marketing: As content marketing becomes an increasingly, crucial element of a business’ marketing strategy, there are a number of identifiable shifts occurring and it is time for companies to assess whether they are keeping up with these changes. Togethe...; View article

CMO & CIO: Natural allies: Marketers have long understood the importance of digital in modern corporate strategy. As customer journeys migrated online over the past decade, marketing departments have needed to be agile to expand their offering onto new platforms and channels. ...; View article

Digital marketing 'can help savvy businesses': Big companies are often criticised for their inability to adapt quickly, with smaller firms traditionally seen as the birthing ground for business innovations because of their greater degrees of flexibility.However, this isn't true in all areas - the...; View article

Swing low, sweet Marriott as hotel chain targets rugby fans: The Marriott hotel chain is using Skype in a new marketing initiative that could capture the imagination in a huge year for English rugby.Sporting events are always a magnet for marketers because of the captive audience, as was the case in events lik...; View article

Can London continue to drive tech growth?: There has been a great deal of positive data about London's technology and IT market over the last 12 months, with the capital's Tech City development a particular bright spot. Taking advantage of government funding and international media attention,...; View article

Building a FinTech marketing team in a post start-up environment: With the exponential growth of the FinTech sector in London showing no signs of slowing, the sector is high on the radar of marketers, businesses, and even politicians, with George Osborne and peers making FinTech enablement high on their political a...; View article

One contest the liberal democrats are guaranteed to win.: There is no broader market segment than the electorate and in the run up to the first fully digital election it pays for political parties to have a strong following and voice on the most popular platforms – namely Facebook, Twitter and LinkedI...; View article

114 result(s) found

Results per page: 5 10 25 50

1 2 3 4 5 6-10