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Closing The Digital Skills Gap – Identified by the Talent Revolution Survey – Hosted by Google
Closing The Digital Skills Gap – Identified by the Talent Revolution Survey – Hosted by Google
Marketing professionals have long acknowledged the skills gap in terms of digital marketing capabilities. Despite this industry-wide recognition, consumer behaviour in the digital space is still accelerating much faster than the skills of marketers. A group of senior marketing professionals recently sat down with Google and EMR to discuss this disp...
Marketer’s favourite social channels
Marketer’s favourite social channels
While the budding relationship between US superstar Taylor Swift and purported Bond-to-be Tom Hiddlestone has been grabbing the headlines, there’s only one big name tie-up that marketing pros should be paying attention to at the moment. Microso...
EMR & The Knowledge Engineers Roundtable - How brands can maximise their content marketing
EMR & The Knowledge Engineers Roundtable - How brands can maximise their content marketing
As content marketing becomes an increasingly, crucial element of a business’ marketing strategy, there are a number of identifiable shifts occurring and it is time for companies to assess whether they are keeping up with these changes. Togethe...
CMO & CIO: Natural allies
CMO & CIO: Natural allies
Marketers have long understood the importance of digital in modern corporate strategy. As customer journeys migrated online over the past decade, marketing departments have needed to be agile to expand their offering onto new platforms and channels. ...
Digital marketing 'can help savvy businesses'
Digital marketing 'can help savvy businesses'
Big companies are often criticised for their inability to adapt quickly, with smaller firms traditionally seen as the birthing ground for business innovations because of their greater degrees of flexibility.However, this isn't true in all areas - the...
Swing low, sweet Marriott as hotel chain targets rugby fans
Swing low, sweet Marriott as hotel chain targets rugby fans
The Marriott hotel chain is using Skype in a new marketing initiative that could capture the imagination in a huge year for English rugby.Sporting events are always a magnet for marketers because of the captive audience, as was the case in events lik...
Can London continue to drive tech growth?
Can London continue to drive tech growth?
There has been a great deal of positive data about London's technology and IT market over the last 12 months, with the capital's Tech City development a particular bright spot. Taking advantage of government funding and international media attention,...
Building a FinTech marketing team in a post start-up environment
Building a FinTech marketing team in a post start-up environment
With the exponential growth of the FinTech sector in London showing no signs of slowing, the sector is high on the radar of marketers, businesses, and even politicians, with George Osborne and peers making FinTech enablement high on their political a...
One contest the liberal democrats are guaranteed to win.
One contest the liberal democrats are guaranteed to win.
There is no broader market segment than the electorate and in the run up to the first fully digital election it pays for political parties to have a strong following and voice on the most popular platforms – namely Facebook, Twitter and LinkedI...

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