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The EMR Salary & Market Report 2018
The EMR Salary & Market Report 2018
Over 1,500 marketers helped us to compile our largest salary survey yet, including nearly 200 senior marketing leaders. Across a wide range of sectors and specialisms, they shared their views with us on topics ranging from salaries to Brexit to flexible working.Our analysis, coupled with our own in-depth review of market and salary trends across 16...
Creating the right client-agency relationship
Creating the right client-agency relationship
 Any PR firm worth its salt will have a clear idea of the relationship it wants to have with its clients. While some will inevitably be more high maintenance than others, a global brand will probably want more face time than a regional charit...
Customer experience measurement, and the need for an outcomes-focused approach
Customer experience measurement, and the need for an outcomes-focused approach
Marketers have always been taught to place the customer at the heart of everything they do, which makes customer experience of paramount importance to the whole profession. Happy customers are often repeat customers, and positive customer experiences...

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