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What marketing recruitment agencies look for in a CV

04/06/2015

As a marketing recruitment agency we receive a vast number of CVs from marketing professionals each day, so we know a good one when we see it.

When you Google ‘CV advice’ or something similar, you bring up so much information that it can be difficult to boil it all down to the most relevant advice for you and specifically the marketing industry. In fact, it can make a simple process seem very intimidating. And it doesn’t help that almost all these advice articles seem to feature the term ‘get your foot in the door.’

Still, getting your CV on point right from the start can make all the difference between whether a marketing recruiter feels confident in putting you forward for a role. So we at EMR have sourced the top tips from our most knowledgeable consultants to bring you a list of the most common denominators.

Keep it all covered
Providing you cover the following, you’ll be well on your way:
• Personal and contact information
• Education and qualifications
• Work history and/or experience in reverse chronological order
• Key skills relevant to the job in question
• Career highlights/achievements/key projects you’ve participated in
• Interests or hobbies
• References.

Keep it honest
Don’t exaggerate your responsibilities or achievements. Be honest about any big gaps in employment, you can always explain how you used a period of redundancy to travel, complete courses or pursue a creative interest at the interview stage.

Keep it brief
Don’t use more words than necessary – the clue’s in the fact that you need to get it all into a maximum of two pages. You probably don’t read all your mail, and neither do employers. In fact, you often have less than five seconds to grab the reader’s attention, so you need to make an immediate impact. The employer’s eye will naturally be drawn to the upper middle area of the first page, so that’s where your most important information needs to be.

Keep it simple
Use simple language that coveys your message clearly. There’s no need to use an over-complex vocabulary to talk yourself up – your achievements should do that for you. Use active and positive words like ‘created,’ ‘developed’ and ‘achieved,’ which also carry more impact when used at the start of a sentence. Convey your key skills in bullet points so that they are easy to read and stand out.

Keep it tailored
There’s no such thing as a generic CV, so create a unique CV for every job you apply for.  You don't have to rewrite the whole thing – just work out how you can match each requirement on the job description and relate your skills to the role you're applying for.

Keep it practical
Back everything up. You can no longer get away with making grand claims without providing examples. After all, it’s easy to talk a good game. Wherever possible, supply facts and comparative data to illustrate your key achievements. e.g. ‘Grew web traffic from X to Y.’

Keep it interesting
The hobbies section isn’t just for mindlessly listing your favourite TV programmes. Use it to mention activities that highlight your creativity, such as blogging, or tie in with your professional life, such as a keen interest in digital. Mention any positions of responsibility, such as running a sports team on the weekend. Make sure you highlight your passions and interests.

Keep it updated
Review your CV on a regular basis and add any new skills, experience or courses as you gain them. Unless having a really good memory is one of your key skills, trying to remember something you did five years ago may be a challenge. Treating your CV as an organic, ever-changing entity will save a lot of time when you come to look for new roles.

Finally, whilst it’s important to ensure your CV is in tip top shape before sending it in, your marketing recruitment agency is always there to help you. Ask your dedicated consultant to review your CV and provide any recommendations for making it a ten out of ten CV.