Epigram Communications and Design is to expand into Malaysia, opening an office in the territory to mark its 20th anniversary as the firm looks to penetrate new markets as well as offer enhanced services to its UK-based clients.
The Manchester firm will base two creatives at its new office in Kuala Lumpur, reports the Drum.
Managing director Nicky Owen explained that the last few years has seen the agency pick up an increasingly global client base, meaning that it makes sense for it to expand into new time zones and regions.
Epigram works with clients such as global law firms DLA Piper and Eversheds, both of which have offices all over the world, underlining the need for the company to open up in emerging parts of the global economy.
"The office in KL will allow us to meet their changing needs and extend our quality service to their colleagues in the Asia-Pacific region. It also means we are able to provide a 24 hour service that will really prove useful to busy UK marketing people in a world of increasingly tighter deadlines," explained Mr Owen.
Does this shift mean that marketing recruiters will see more companies offering jobs abroad as more offices open up in emerging economies such as China and Colombia?
It is unclear whether this represents a larger trend, although independent London agency MBA also recently launched an overseas office in Miami, initially only to service Brazil-based private jet maker Embraer.
MBA Miami will also look to secure new US and Latin America-based clients and work with other MBA clients that need support in the region, reports Campaign Live.
"This now gives us a strong hub in one of the most dynamic and cosmopolitan cities in the Americas which importantly acts as the perfect bridge between North and South," added chief executive Stephen Maher.