With the UK electorate heading to polling stations to decide the future of the country’s leadership, we have taken another look at the state of affairs on the social media front. Digital is a crucial element of any comms campaign, and even as the ballot papers are being cast across the land the battle is being fought on social media.
So what has changed since we analysed the parties’ presence and aggregated ‘likes’ across social channels back in March? Surprisingly little, it would seem. The Tories remain top dog on LinkedIn and Facebook and the party with the biggest aggregated following, while Labour still lead on Twitter and the Lib Dems on Google+. It would appear the digital world mirrors reality; just as no party has been able to breakthrough in the polls, nor have any parties been able to breakthrough on social media.
However, that isn’t to say that parties haven’t successfully engaged with the public through their digital strategies. In just a few months the aggregated number of ‘likes’ and ‘follows’ for all parties across all social platforms has jumped by 20%, as turnout is expected to reach an 18-year high.
This illustrates parties have certainly been adept at attracting voters to their social media channels, and it will be interesting to see whether they are able to convert these digital endorsements into votes at the ballot box.