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Brand You

31/01/2013

Many marketers are fantastic at developing and growing brands to compete effectively, but neglect the same level of dedication when it comes to themselves. It’s a crowded market out there and employers have their pick of top candidates in the recruitment process, so it’s vital that you can be found easily and stand out. Here are some top tips to get you started:

1. SET THE GROUNDWORK

The number of online and social channels available to you is now staggering, but this makes enhancing your personal brand easier than ever before. Create a blog, tweet and contribute industry commentary regularly, but always ensure it’s relevant and current information.

2. MAXIMISE YOUR PROFILES

Ensure that regardless of the online footprint you create, it’s thorough, complete and optimised. Your information, including work experience, should be current, include keywords and have all fields filled in.

3. ESTABLISH YOURSELF AS A THOUGHT LEADER

Rather than add and accept everyone on LinkedIn, be selective about who you connect with, as it can be indicative of your seniority, level of influence and type of role. Contribute to industry insight and research pieces, and take up speaking opportunities where possible.

4. RESPECT YOUR REPUTATION

Regardless of the profile you create, never underestimate the power of word of mouth. If you include empty claims, falsify skills and experience or simply don’t deliver value in your current role, it will travel faster than any social media channel could ever diffuse.

For more career advice and guidance, visit the EMR Career Suite.