Student Recruitment Director - China

a) Sales

• Lead and coordinate the promotional and market development activities across China to enhance our brand and deliver long-term growth in student recruitment.
• Lead the marketing team to deliver sales growth and achieve recruitment targets for individual colleges and for the UK overall.
• Deliver high calibre UK specific sales tools and training to the agent and partner institution network.

b) Stakeholder Management

• Deliver market insight and accurate sales forecasts through regular and detailed reports to the Division, to each College and to the Group Marketing.
• Consistently engage with Business Units to develop specific sales and marketing strategies designed to increase sales and grow overall UK market share in China whilst minimising compliance risks.
• Support each Business Unit in pipeline management and partner engagement.

c) Recruitment

• Develop and operationalise the Strategic Marketing Plans in collaboration with the Country Director and the Regional Sales Director.
• Manage and drive implementation across new and existing regions.
• Develop marketing and sales strategies for new, niche or specific products.
• Develop and enhance the online profile of China in liaison with Group e-Marketing and UK based marketing staff.
• Ensure that products and marketing comply with ethical and legal standards.

d) Financial

• Manage marketing budget in collaboration with the Country Director - China and the General Manager marketing and Recruitment, Europe to deliver a balanced and transparent budget.
• Monitor and evaluate overall divisional ROI and for each Business Unit.

e) Business Development

• Through market research activities, collaborate with the Business Development Team to identify demand for the group's products & services in new and existing markets within Mainland China.
• Drive the development of the group's products and services to most effectively target the market.

f) Management and Leadership

• Lead, drive and develop a team of 5 Marketing staff to enhance and maintain a positive and proactive team-based culture.
• Review and assess employee performance and provide appropriate training and support.