Campaign Manager - B2B Lead Generation

A B2B solutions provider provider based in London is seeking a Campaign Manager to design and implement campaigns to increase inbound leads.

Responsibilities:

• Planning and managing a marketing plan against key plays identified as drivers for business
• Managing a marketing plan to deliver against a desired contribution to sales unit plans
• Significant contribution to the go-to-market process as we deliver and launch more innovative secure solutions and propositions to both new and existing customers
• Applying modern marketing techniques, tactics and channels to reach the required audience and deliver an expected performance.
• Developing innovative content - written / multimedia / advertising / online - to drive and nurture a targeted audience through the buying cycle.
• Utilising integral solutions such as Marketo to deliver efficient automated campaigns
• Developing appropriate communications to support an integrated campaign mix. This may involve articles, blogs and social postings for example.
• Enriching and enhancing our web and digital presence to ensure the best possible online experience for our target audience
• Maintaining a budget against which chosen campaigns are planned and executed to deliver an expected return on investment (ROI)
• Communicating internally to the line of business teams regarding marketing plans and campaign contribution to the revenue objectives
• Identifying opportunities for customer advocacy in a range of formats and applying testimonials throughout marketing campaigns.
• Enforcing a data-driven marketing environment through effective monitoring, reporting and analysis of campaigns against a set of KPI's.

Requirements:

• Experience in marketing with demonstrable results developing and implementing effective marketing activities/campaigns.
• Experience of B2B marketing in a software/technology or financial business environment would be an advantage
• An interest in / understanding of payments and banking would also be advantageous
• Proven success in delivering demand generation programmes through a range of marketing channels including email marketing, developing web content, search engine optimisation and PPC, social media, direct mail, advertising and events.
• Practiced in dealing and negotiating with suppliers and 3rd party programme providers
• Experience in writing comprehensive compelling copy for internal and external content and communications.
• Educated to at least A Level standard and ideally degree educated
• UK experience is essential