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Description

One of the world's largest brands in the world is looking for Senior Manager Social & Digital.


This person will develop, implement and track digital marketing platforms across all digital channels.

Responsibilities:

  • Drive the creation and publishing of relevant, original, high-quality content, by working with the central teams.
  • Implement a content editorial calendar to manage content and plan.

  • Set up and optimise social media pages within each platform to increase the visibility of company's social content.

  • Develop paid traditional and digital media best practice, including strategy, planning, tracking/measurement, reporting, analysis, forecasting and optimisation to ensure delivery against KPI's.

  • Develop SEO best practice for markets

  • Deliver website traffic / usage strategy, working with content and business teams to align campaign CTA's and onsite content / utility to drive site performance.
  • Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information.

Skills:

  • Excellent writing, editing (photo/video/text), presentation and communication skills.
  • Demonstrable social networking experience and social analytics tools knowledge.
  • Adequate knowledge of web design, web development and SEO.
  • Knowledge of online marketing and good understanding of major marketing channels.
  • Knowledge of online marketing and good understanding of major marketing channels.

Role is managed by:

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