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Description

An exciting opportunity has arisen for an interim Senior PPC Executive to join a Central London based Global Financial Brand.

Reporting into the Digital Channel Lead, you will play a key role in one of the business' most exciting and fast-growing teams, Group Marketing Digital, assisting a digital transformation.

Responsibilities:

The opportunity requires a numerate and analytical mind with proven success managing paid media campaigns with autonomy.

PPC

  • Managing budgets and day-to-day optimisation of five to six pay per click accounts
  • Working with IT to create Adwords scripts to build a scalable solution for overseeing multiple PPC accounts
  • Regularly meeting with internal stakeholders to establish their business goals and demonstrate the value of increasingly well-optimised PPC.
  • Work closely with the SEO, CRM, content, social media, digital and analytics teams to understand and place PPC marketing within the wider marketing funnel.

Display and Remarketing

  • Managing budgets and day-to-day optimisation of multiple display
  • Ensuring tagging, tracking and attribution models are in place
  • Supporting new content initiatives through building paid search funnels

Tagging and Tracking

  • Working with the digital team to ensure the correct and accurate implementation of tagging

Required Skills:

  • Highly numerate and analytical
  • A demonstrable history of managing successful PPC accounts through Google Adwords, Double Click and Bing Ads Manager.
  • A proven history of managing successful display
  • The ability to create outstanding reports and dashboards around PPC and paid media activity
  • Experience managing agency relationships
  • Relationship-building skills
  • Hands-on

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