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Description

An highly recognised insurance company is looking for a digital marketing expert to join their team.

You'll be responsible for building digital presence, acquiring customers through the direct management of paid search campaigns and implementation of new digital initiatives.

Responsibilities

  • Developing new digital acquisition campaigns across in order to broaden the digital marketing mix and drive additional value from new digital media channels
  • Take responsibility for executing, project managing and analysing paid search campaigns
  • Work with other business areas to optimise content on the website and improve customer acquisition journey and campaign performance through Conversation Rate Optimisation (CRO) initiatives.


Experience

  • Experience managing paid search campaigns directly interfacing with Google and other search engines
  • Google partners (or GAP) qualified
  • Experience of web analytics and strong understanding of digital marketing KPIs
  • B2C and B2B marketing experience
  • A passion for marketing and everything digital
  • Knowledge and experience in developing online strategies, campaign planning, forecasting and budget management
  • Excellent written and verbal communication skills

Role is managed by:

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