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  • Partner with product proposition team to deliver annual and quarterly plans to meet agreed commercial objectives
  • Measurement and reporting of quarterly plans for internal and external stakeholders
  • Recommend and deploy an effective programme of test and learn activities to build capability
  • Ensure effective Performance Targets and Metrics are in place, running a cross-departmental combined scorecard
  • Analysis, recommendation and optimisation of marketing activity for all stakeholders
  • Budget management and reporting


  • Solids track record of marketing planning in a B2C environment
  • Demonstrable experience across retail banking, travel money or consumer finance
  • Knowledge across marketing disciplines including ATL, customer, digital & performance marketing

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