Senior Marketing Manager - Tel Cos / Mobile

Responsibilities:

• Support the Head of Campaign Marketing to lead effective, efficient and compliant delivery of end-to-end customer marketing propositions.

• Lead inspirational marketing campaigns, effectively managing budget across digital channels (including Search, Affiliates and Aggregators, Email, Programmatic, Social, Video on Demand) and offline channels (including Branch Marketing, Direct Mail, DRTV, Out-of-home).

• Develop customer-centric and inspirational briefs, manage planning and oversee execution of all marketing phases, including media plans and creative, working closely with internal stakeholders including:
  • The Group Marketing Planning Team for business-level plans;
  • The Digital Marketing, CVM, Network Marketing, Group Digital & Innovation Teams & Corporate Communications for digital and network channel execution and management;
  • The Performance Team for end-to-end reporting and insights.
• Ensure MI, data and findings are utilised efficiently to drive all marketing activity supporting the proposition. Understand ongoing Travel proposition performance versus plan and proactively maximise opportunities / drive optimisations.

• Understand the commercials behind the products and propositions, including revenue, income contributions to the business, costs and cost per acquisition.

• Ensure creative aligns to brand guidelines and is optimised against to the right execution channels.

• Implement new strategies/media aimed at increasing sales and value whilst reducing cost per acquisition.

• Oversee all relevant reporting for the category/proposition marketing initiatives and deliver adequate figures and insights to senior stakeholders.

Required:

• Experience of running end-to-end multi-channel marketing campaigns.
• B2C tel cos / broadband / mobile experience is preferred
• Excellent knowledge of BTL, TTL and ATL channels and knowledge of each channel's role as part of a campaign.
• Experience in managing and leading a marketing team in a complex multi-product organisation.
• Understanding/experience of regulated marketing activities
• Excellent communication skills both written and oral, with the ability to influence Senior stakeholders
• Strong ability to translate numbers into impactful, concise messages via reports for a broad audience
• Budget management, project management and campaign evaluation
• Sound commercial judgement and the ability to write effective briefs and judge creative
• A strong leader/team manager
• Marketing / Business qualifications and / or degree