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Description

A global organiser of trade shows and conferences is looking to hire a Senior Marketing Manager for their Education Technology division (12 months FTC). They provide physical events as well as an extensive suite of online activities within Education that spans the year and the globe.

Key Responsibilities

  • To create and deliver the visitor & buyer acquisition strategy
  • Oversee the execution of all visitor & buyer marketing campaigns
  • Create content marketing programmes for all channels (email, web, social and virtual events and write compelling copy)
  • Work with the digital marketing teams to ensure efficient and effective delivery
  • Manage social media accounts
  • Analyse data, reporting (KPIs) and insights
  • Create and manage the partnership plan
  • Support the global marketing team in Brazil and the Middle East

Skills and Experience required

  • Experience of creating highly effective tactical marketing plans.
  • Experience growing and nurturing visitor/buyer communities.
  • Experience in creating face-to-face and digital/online customer experiences.
  • Practiced in managing and implementing all aspects of the marketing mix.
  • Experience of developing customer insight and improving customer experience.
  • Proven track record in setting and hitting targets and KPIs
  • Experience of working within the Events industry or EdTech sector.

Role is managed by:

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