Senior Marketing Manager (Consumer Exp,VIP, Influencer & PR)

Key Responsibilities:

• You will play a key role in developing and implementing the Celebrity, PR and Influencer Marketing strategy.
• You will be accountable for establishing Premium Partnerships with Media, Key Influencers and Community in UK.
• Report to Marketing Director to support the development of brands from a consumer standpoint, facilitating the implementation of the company operating model through driving the cultural transformation from a brand-centric to a consumer-centric organisation.
• Develop the best consumer strategy, experience and marketing tools for different types of events where the products can be marketed.
• Develop the best consumer experience and design for stores.
• Develop celebrity influencer and blogger out reach programs.

Key Requirements:

• Have considerable relevant work experience within a marketing department in an international FMCG company or a luxury retail brand.
• Strong experience in B2C focus functions (marketing, research, strategic planning). Experience in digital campaign development is a plus.
• Strong and relevant work experience in the area of PR and Influencers Marketing is a must and ideally you experienced these streams from a UK perspective.
• Excellent project management and stakeholder management skills.
• Strong knowledge of designing consumer experiences that are integrated with brand messages and positioning.
• Have strong knowledge of Brand Activation, Market Research tools and Consumer Segmentation.
• Good Excel at project management experience.
• can meet tight deadlines and set priorities.
• Can encourage collaboration, coaching and enjoy working in a team.
• Degree in Business, Marketing or similar and have strong experience within a marketing department in an international FMCG company or a luxury retail brand.