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A leading global travel company is looking for a talented Senior Marketing Executive to join their commercial marketing team, based in Central London. Reporting into the Head of Marketing, you will be responsible for acting as a brand guardian to ensure delivery of brand values, messaging and positioning of their luxury travel brand whilst you manage the end to end delivery of the marketing plan.

This role is responsible for the effective delivery of consumer and trade marketing including eDM and digital activity, partnerships, media advertising, affiliate marketing, database management and all reporting

Responsibilities:

  • Develop and implement consumer and trade marketing plans
  • Manage the lead nurture process and make necessary steps to improve conversion rates throughout cycle
  • Drive and manage eDM and direct mail calendar
  • Own the day to day relationship with all marketing and commercial contacts at the each preferred retail partner
  • Execute agreed trade campaigns including development of artwork in conjunction with the in-house designer.
  • Develop new B2B events and manage all brand aspects and onsite activations
  • Identify, secure, and develop new partnership/affiliate/agents to grow the business

Skills & Experience:

  • Travel marketing industry experience ideal
  • Experience working with a luxury and/ or travel brand
  • An understanding of travel distribution in the UK desirable
  • Strong skills in MS Word & Powerpoint; advanced Excel
  • Experience using SalesForce
  • Experience with Google Analytics and social media tracking tools
  • Ability to build rapport and clearly communicate, both written and verbal at all levels including senior management

Role is managed by:

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