Senior Marketing Executive

My client are a key player within the eLearning industry and are looking for an entrepreneurial and diligent Senior Digital Marketing Executive to help continue the company growth drive their marketing to new heights.

This is a fantastic opportunity for any Marketing/Senior marketing executive who aspires to become a marketing manager in the near future. You will be very comfortable communicating to a B2B audience and have demonstrable experience managing the end to end management of email marketing and also

You'll be pro-active and driven to identify new ways of optimising social media campaigns and looking for a team where you can make a difference. They encourage independence and creativity and you'll be given as much responsibility as you can handle.

Key Responsibilities

• Manage the day to day e-mail communication across all products and sub brands. This includes briefing in creatives, working with multiple data sets, as well as undertaking analysis, tracking and reporting
• Manage the full campaign lifecycle, from briefing, right through to the print / production, delivery and distribution
• Responsible for daily content creation (image & copy) and updating relevant channels, including Facebook, Twitter, Instagram, Linkedin
• Assisting with client reports, channel analysis and competitor analysis
• Designing marketing collaterals (with InDesign and Photoshop)
• Supporting the creation of a prospect sales database
• Researching websites, social media, articles and publications and adding appropriate contacts to databases

About you

• Ability to think creatively and resourcefully
• Previous experience in an email focused role with knowledge of using Photoshop
• Experienced Social Media copy writer, tailoring the tone of voice by platform
• A genuine passion for social media and a good knowledge of B2B communications, reporting and analysis.
• Experience of email best practices, day to day email management and design best practice
• Understanding of email KPI success
• Strong numerate and analytical skills
• Positive, passionate and proactive attitude