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This vacancy has now expired.


Key Responsibilities:

  • Help to create and test new email marketing templates and direct marketing communications using dotmailer
  • Assist with the production of the overall marketing plan for the coming year
  • Assist with the implementation and execution of email marketing campaigns
  • Report on membership trends that relate to the company
  • Analyse and report on the success of direct/email marketing campaigns
  • Create quality content and proofread any copy that needs reviewing
  • Conduct detailed competitor analysis reports for the direct/email marketing manager
  • Assist with the management of dotmailer, checking the quality of the email addresses
  • Design and implement direct email marketing campaigns
  • Upgrade our email templates using graphics, personalisation and advanced features
  • Ensure prompt and accurate communication with clients via email to minimize unsubscribes
  • Analyse campaign performance and suggest improvements
  • Report on sales revenue generated from email marketing efforts
  • Ensure emails follow industry policies and best practices

Experience and skills:

  • Good understanding of email marketing
  • Experience using dotmailer or equivalent
  • Hands on experience with HTML and content management systems
  • Knowledge of SEO/SEM, reporting tools and Google Analytics
  • Previous experience of direct marketing
  • Knowledge of Google Analytics
  • Strong copywriting and communication skills
  • Strong organisation skills

Role is managed by:

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