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Description

Our clients are looking for a Senior Digital Marketing Executive / Marketing Manager to join their fast, growing international logistics business based in Croydon, South London.

Reporting into the Director of the company, this is a fantastic opportunity to really help grow out the marketing function. As the Digital Marketing Executive you will have control over online strategy, content creation and all things digital marketing. An ability to generate actionable leads and see marketing plans through to the end is an absolute must. As a marketing executive you should be able to design and complete engaging campaigns that will capture new audiences and bring exposure to the brand name.

Main responsibilities

  • Create and maintain marketing plans in conjunction with senior management to help support and achieve business unit goals.
  • Manage and drive marketing campaigns and projects from concept to execution.
  • Develop and maintain the digital marketing strategy, including websites and emails to complement other activity.
  • Design and execute e-marketing campaigns that align with sales strategies and analyse their results to improve future campaigns.
  • Working with the sales team to help create new and exciting sales initiatives and packages to take to market to promote specific products and services.
  • Communicate new product launches to the market and existing customers to create up-sell opportunities.
  • Managing existing CRM and whilst providing engaging content.
  • Ongoing lead generation activity and lead nurturing.

The ideal candidate should have:

  • A proven track record in a similar role
  • Strong SEO Optimisation skills
  • PPC Campaign development and management
  • Performance tracking software e.g. Google analytics or similar
  • Email marketing experience, exposure to Mailchimp would be ideal

Desirable:

  • Experience with Salesforce
  • Website management, CMS Experience
  • Content Creation
  • Events Planning

The successful candidate will receive a basic salary of up to £35,000 plus additional benefits

Role is managed by:

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