Senior Digital Marketing Exec

We are looking for a Senior Digital Marketing Executive to join a well known and ambitious financial service company based in Folkestone.

The Senior Digital Marketing Executive will be a hands-on optimisation expert tasked with personalising and routing online traffic on membership & group pages to ensure frictionless journeys, inform optimised page designs and ultimately generate better results.

Requirements:

• Demonstrated experience with conversion rate optimization
• Previous experience of analysis, targeting, optimisation, measurement
• Experience using on site personalisation tools such as Adobe Target, Optimizely, Maximiser, Visual Web Optimiser
• Strong understanding of conversion drivers, marketing, and sales and purchase cycles
• Ability to use data to drive fundamental web marketing decisions and strategies
• A/B, MVT Testing and personalisation skills
• Experienced in using analytics packages (Adobe Analytics, Google Analytics, SessionCam)
• Experience of generating ideas for and developing and improving traffic flow and conversion
• Experience understanding, setting and measuring KPIs
• Strong communication skills - ability to convert and translate complex data into digestible insight
• Excellent analytical skills
• Experience of optimising customer journey through data driven design, user-centred design and user testing
• Deep understanding of digital channels and their application for varying marketing goals
• Sound commercial awareness

This is a fantastic opportunity to work for a company with ambitious plans for 2017 and beyond, with the right candidate stepping into the role you will receive fantastic career progression with the role