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Description

An exciting opportunity has arisen for a Senior Digital Acquisition Manager for a London based global Fintech Company to be responsible for the company wide Search (Paid & Organic) strategy and execution.

As the Senior Digital Acquisition Manager you will have accountability for search cost-per-acquisition across paid search, display, affiliate and paid social channels. The successful person will be accountable for the roll out of search in Europe whilst maintaining the UK accounts. The ideal candidate will come from an insurance, fintech, travel, gaming, real estate or lead generation background.

Accountabilities:

  • Execute and manage all Search (SEM) campaigns across DoubleClick
  • Create forecasts based on top-down targets
  • Provide weekly insight reporting and analysis for the Digital Marketing department
  • Provide continuous growth across SEM channels
  • Proactively seek out new opportunities to innovate and drive efficiencies
  • Instigate standardised and methodical A/B split testing to drive performance across the business
  • Work with the wider Digital team to optimise end-to-end customer journey

Experience/Skills:

  • Extensive experience in Search marketing (PPC , SEO) within a performance environment
  • Must have experience of running paid-search, display, affiliates and paid social across the UK and Europe
  • Strong knowledge of manual and automated bid management techniques as well as experience using automated tools (Kenshoo, Marin)
  • Expert in DoubleClick
  • Understanding/experience in attribution modelling techniques
  • Google Adword Certified and experience in Google Analytics
  • Have previous management experience
  • Must have excellent communication skills and experience communicating at senior level
  • Expert in excel and experience in optimising for long sales cycles would be a plus
  • A highly numerate individual with a passion for analytics
  • Data driven person

Role is managed by:

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