Product Marketing Manager

A leader in Financial Services training is looking for a Product Marketing Manager to join their team in Central London.

The Role

Responsible for developing and executing the go-to-market campaigns for their learning programs across global markets.

Responsibilities

• Devise and execute go-to-market plans across their various markets
• Develop and execute best-in-class go-to-market campaigns to support international launches
• Involved at ideation phase, ensuring market need & value proposition are clearly defined
• Enforce the brand guidelines across all collateral
• Oversee the execution of targeted and effective email marketing campaigns, using triggers and automation, including ongoing optimisation and reporting
• Utilise social media channels. ensuring audience and engagement growth in line with KPIs
• Create offline collateral, including brochures and flyers, from copy through to distribution
• Research, oversee and evaluate direct marketing campaigns (offline and digital), including working with sales teams for follow up and campaign metric reporting
• Manage relationships with senior stakeholders within the Group, securing buy-in for marketing initiatives

Key Skills & Rerequirements

• Significant experience in product marketing
• Financial Services experience a plus
• Copy writing and proof-reading skills
• Experience of working with global teams and multiple stakeholders
• Experience of marketing automation platforms, ideally Marketo