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A global Professional Services firm are recruiting for a Product Marketing Manager to lead on B2B software products. You will work with key stakeholders internally and externally as well as the product and sales team. They have a number of products which are already successful and are looking to launch new products this year. You will be part of a small marketing team and have support from wider marketing teams. This is a new role within the team and you will have the opportunity to make a large impact across the sector.

Responsibilities:

  • Product messaging - work with stakeholders across organisation (inc. marketing, sales, product) to create compelling product messaging content
  • Go-to-market planning - develop and plan product marketing campaigns and initiatives to support raising market awareness, lead generation and new business
  • Collateral development - build and maintaining set of collaterals that support market/sales engagement and sales effectiveness
  • Support lead generation through: Website, events, email marketing, webinars and content development
  • Market Intelligence - monitoring competitor and market movements
  • Content development - plan and develop thought leadership content
  • Stakeholder management - work collaboratively with sales and product leadership ensuring appropriate buy-in and support in development of all programmes and initiatives
  • Sales development and execution - generate a quality lead pipeline to support overall commercial goals

Requirements:

  • Solid Product Marketing experience in online B2B services is essential
  • Experience of generating go-to-market propositions for products to generate leads
  • Excellent written communication skills
  • Strong experience and understanding of full marketing mix
  • Extensive experience of working with Product teams
  • Excellent stakeholder management experience essential
  • UK experience essential
  • Experience with marketing automation and email campaigns
  • Excellent track record of producing content across a variety of channels

Role is managed by:

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