Product Marketing Manager

A fast-growing global B2B media company providing essential information on commodity markets is looking for a Sector/ Product Marketing Manager to join their newly restructured marketing team.

This role is an excellent opportunity for motivated individuals to have a direct contribution to the commercial success of our growing, global business. They are seeking experienced B2B marketers who thrive in a fast-paced environment and who are eager to develop deep domain knowledge in the markets and customers that the client serves.

Reporting to a Global Head of Marketing, the successful sector marketer will become a trusted partner to his or her internal stakeholders and will be responsible for crafting the external image and messaging of the sector to its customers and prospects.

Key responsibilities:

• Develop strategic marketing plans for a sector including target audience, value proposition, content development, customer segmentation and channel strategy
• Oversee implementation of marketing plan, including the generation of campaign briefs
• Generate campaign reports that leverage data analytics focused on how to improve sales lead conversion rates to revenue capture
• Coordinate with sector leadership, commercial partners and functional departments within marketing such as events, technology and production.
• Manage communications and priorities of internal stakeholders to deliver marketing strategies, plans and campaigns that accomplish business goals and generate high quality sales leads.

Requirements:

• Have strong product marketing experience, with proven experience of B2B marketing, preferably in commodity markets, or information services; international marketing experience is an advantage
• Have a strong commercial background, understanding of demand generation principles and developing go-to-market propositions
• Have worked with Marketo and Netsuite, or other marketing automation and CRM software

This is a fantastic opportunity to work for a rapidly-growing business that offers a diverse environment for talented, entrepreneurial professionals to achieve results and grow their careers.