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Senior Marketing Manager

Working for a strong financial services brand, a very exciting and rare opportunity has arisen for a senior Marketing Manager to drive strategy and growth for the business. You must be very customer centric and understand market segmentation as well as translating it into strategy.

Working closely with the central Marketing team as well as senior stakeholders, your responsibilities are:

  • Using multi-channel marketing activities you will be required to develop and deliver market segmentation plans that support business objectives
  • Identify means of improving customer experience through segmentation
  • Ensuring business and marketing objectives are aligned and increasing the engagement of senior stakeholders and the business development tram
  • Collaborate with the wider marketing team to drive campaigns and objectives as well as effectively communicate the marketing functions
  • Ensuring all campaigns are customer centric
  • Partner with external teams to use campaign analysis and stakeholder feedback to evaluate effectiveness of campaigns and use for future campaigns
  • Build effective relationships with senior stakeholders as well as wider teams to drive and influence marketing functions

Requirements for this role are:

  • Excellent communication skills and the ability to communicate with impact and influence.
  • Strong relationship building skills with senior stakeholders
  • Experience in working in a similar role in Financial or Professional services
  • A degree in Marketing or equivalent experience
  • Multiple project Management experience
  • Experience of commercial banking is desirable
  • A self-starter with a track record of making complex business decisions

This role is based in Birmingham and is very well position to make a huge impact in a large organisation as well as fantastic career opportunities and progression.

Role is managed by:

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