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Description

Responsibilities

  • To launch and develop as well as deliver on a new member referral acquisition programme that will exceed the sales volume, revenue and LTV targets.
    • To develop an end to end marketing plan for the programme
    • To get the business engaged about the potential of the channel
    • Work with other teams to identify opportunities to maximise the 3 year value of these customers
  • To deliver the sales volume, revenue and LTV targets for the existing sale propositions and channels, within the agreed budgets
    • To review the propositions to ensure they appeal to the target customers
    • To identify improvements to the marketing and sales journeys and work with the teams across the business.
  • To develop a pipeline of new acquisition channels
  • To ensure all large risks are identified and monitored

Role is managed by:

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