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Description

Responsibilities:

  • Work in close collaboration with commercial & functional colleagues to assist in the development of both short and mid-term marketing strategy to support commercial and customer aspirations, including the delivery of the annual marketing and integrated communications plan for the UK business
  • Support the creation of appropriate frameworks for marketing initiatives to act as guidelines for customer, proposition and market development
  • Partner closely with Insights and Analytical teams to ensure robust interpretation and actionable plans are formed around relevant data/insights analysis to assist in the marketing strategy creation
  • Regularly review customer metrics and propose recommendations for action in relation to key indicators from the insight
  • Ensure the development of a robust customer fact base with a clear focus on market intelligence, consumer trends, customer behaviours, regulatory environment etc.
  • Regularly review the marketing strategy and operational plans in terms of progress of implementation and prepare appropriate reporting for ExCo and other relevant forums
  • Act as the lead on the use of our market based consumer segmentation to support the identification of key design targets for the UKC business to seize optimal and profitable growth opportunities
  • With commercial and marketing teams support the ongoing refinement and development of the product line strategy PLS aligned to our segmentation to establish a framework for proposition development and innovation going forward
  • As required ensure full support is offered to commercial teams in the creation of new market strategies, products and positioning in the marketplace helping to drive this process through robust and powerful use of insight

Requirements:

  • Solid track record of building new and implementing marketing strategy
  • Ideally B2C across financial services or consumer
  • Agency or in-house experience would be considered
  • Good stakeholder management skills
  • Degree qualified / numerate
  • UK experience

Role is managed by:

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