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Description

Responsibilities:

  • Deliver data and reporting to support marketing decision making
  • Responsibility for set up and management of the Marketing team's business reporting tools / MI (mainly in Tableau)
  • Manage all new data and reports, as well as the existing reporting portfolio
  • Carry out training / support to make sure the marketing team are using & interpreting their reports correctly
  • Work closely with 'online' analytics and measurement experts (using Google Analytics) to ensure summarised digital reporting is accurate
  • Support marketing decision making and the evaluation of marketing campaigns and tests through reporting of marketing campaign effectiveness
  • Work with campaign managers (Existing Customer and Acquisition) to define data requirements& dashboards for new reporting developments (e.g. for new products)
  • Input to design and build of marketing contact database to support marketing attribution modelling
  • Develop marketing contact database to enable improved campaign management

Requirements:

  • Experience of distilling data into insight and being able to present it to non-technical colleagues
  • Evidence of problem solving capability
  • Able to integrate and utilise information from multiple sources and identify and summarise key trends and actions
  • Must be an experienced user of MS SQL Server (preferably SQL Server 2012)
  • Comprehensive knowledge of MS Excel
  • Working knowledge of online reporting tools such as Google Analytics
  • Ideally hold a degree related to Data Analysis, Statistics, Maths or IT
  • Have experience of working in a D2C marketing environment
  • Experience of working in a Consumer environment preferable
  • Have experience using tableau, or other BI tools, e.g. Cognos or Business Objects
  • UK experience essential

Role is managed by:

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