Accessibility Links
This vacancy has now expired.

Description

I'm looking for a Marketing Automation expert that will be responsible for managing the transformational process.

You will define an automation strategy that will drive all acquisition and retention programs.

Responsibilities:

  • Accountable for the development, coordination and delivery of marketing multi-channel campaigns
  • Accountable for developing capabilities for customer acquisition and existing customers at business touch points and support to drive operational efficiency
  • Ensuring full compliance and governance process are followed within all areas of delivery
  • Champion of marketing automation and embed ways of working with key stakeholders and process for continuous improvement
  • Collaborate with Marketing stakeholders and channel owners to delivery optimal multi-channel marketing campaigns
  • Create and share best practices
  • Lead on email experiences to acquire new customers, retain existing customer and increase customer lifetime value

Skills:

  • Experience working (hands on/super user) of Marketing Automation Platforms such as Adobe Campaign , Marketo, Oracle Eloqua, etc is essential
  • Experience managing email communications to prospects and customers. Demonstrating email optimisation techniques to drive continuous improvement
  • Previous experience in building D2C capabilities and experiences for new business acquisition, retention and increasing life time value
  • Experience and solid understanding of operational delivery through marketing automation platform working alongside CRM, Sales and Servicing Channels, Data Analytics
  • Able to measure ROI, capturing and applying learning on an ongoing basis, ideally some knowledge of Google Analytics, MS Dynamics CRM, DoubleClick platforms.
  • Excellent stakeholder management skills
  • Ambitious, self starter and a team player

Role is managed by:

Contact me for a more detailed discussion
Message me