Marketing Officer (Temp to Perm)

Key Responsibilities:

• Increase leads / enquiries generated by online presence and activity.
• Update, improve and expand social media presence and engagement.
• Regularly update online content of company websites, YouTube, external portals and social media channels.
• Create and execute email marketing campaigns to support new student recruitment for all our courses, and to support the retention of our existing students.
• Ensure marketing databases are kept up-to-date.
• Assist with targeted campaigns by region and segment markets by product.
• Collect marketing material (videos, photos, student testimonials) during peak months while students are in the UK.
• Organise and collate all marketing material from the summer to be used in future campaigns.
• Coordinate print marketing materials, including annual brochures.
• Coordinate the collection of blog posts from summer school centres during operational months.
• Respond in a timely fashion to any leads generated through campaigns.

Key Skills:

• Have a passion for brand marketing and a sound understanding of brand building and marketing principles.
• Experience of working with external agencies and suppliers.
• Highly organised, with great attention to detail, strong people and communication skills.
• A proactive, flexible and hands-on approach to work. Willing to roll up the sleeves and get the job done.
• Experience in producing marketing collateral such as brochures, flyers and presentations.
• Experience of digital marketing and website management.
• Experience in creating and delivering tactical marketing plans.
• Experience using Mailchimp or other email marketing systems.
• Evidence of using evidence and metrics to guide marketing activity.