Marketing Manager
Job Description
This vacancy has now expired. Please see similar roles below...
A leading retail financial services business based in the heart of Nottingham is looking for an Interim Marketing Manager to join them on an initial 3 month contract. Reporting to the Customer Value Manager, your objective will be to deliver on-going customer value through data driven marketing strategy and planning.
Your responsibilities will include:
- Deliver marketing recommendations focused on increasing revenue from existing customers
- Working closely with the analytics team to translate customer data into simplified and understandable insights and recommendation
- Develop and deliver a customer strategy using customer data and analysis
- Develop opportunities to upsell and cross sell to existing customers to increase the customer value for the business
- Develop direct marketing initiatives based on customer findings, data analysis and CRM solutions
- Line manage the marketing strategist, mentor and work closely to deliver marketing strategies
- Work alongside the wider team to drive and deliver meaningful data driven insights, ensuring all evaluation is measurable
Ideal requirements:
- Educated to a degree level in business, marketing or CIM qualified or equivalent
- Proven experience in a strategic marketing role ideally within financial services or retail
- Experience in data-driven direct marketing, loyalty and CRM solutions
- Experience of evaluating data to drive effective marketing strategies
- Strong numerical and analytical skills
- Line management experience is advantageous
- Knowledge of data mining and segmentation techniques
- An enthusiastic and driven attitude
You will have the opportunity to join a social and collaborative team in a successful brand that values employees. If you have strong marketing strategy experience and looking for the next step in your career, we'd love to hear from you.
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