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Description

Responsibilities:

  • Plan and execute lead generation campaigns in line with the strategic business objectives for increasing annual recurring revenue
    • Inbound digital and content syndication campaigns to support new business.
    • Organise customer events - seminars, conferences and workshops, to educate and nurture prospects to increase sales readiness.
    • Manage expenditure of programmes in order to deliver a forecasted ROI
    • Work with external channel partners to facilitate marketing programmes to drive indirect customer growth for solution
  • Help to drive press and media opportunities alongside the PR and Communications team
  • Regular reporting, presenting and communication of campaign performance.

Requirements:

  • Proven experience in planning and managing and executing marketing programmes that have yielded the required level of performance and return on investment.
  • Experience of marketing within the Fintech sector or software/technology business environment is preferable
  • Competent in driving demand via a range of appropriate marketing channels, such as email marketing, events, 3rd party and digital and social platforms.
  • Past experience in running Google PPC and SEO programmes and contributing to continual website enhancement.
  • Can demonstrate a proficiency in developing compelling content to drive prospects through a buying cycle.
  • Experience in writing compelling copy for internal and external communications.
  • Previous experience with a lead automation platform such as Marketo or Eloqua and Saleforce.com is preferred.
  • Ability to work in Microsoft Office packages - Word / Excel/Powerpoint
  • UK experience

Role is managed by:

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