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Description

Responsibilities:

  • Collateral development - build and maintaining set of collaterals that support market/sales engagement and sales effectiveness
  • Product messaging - work with stakeholders across organisation (inc. marketing, sales, product management and operations) to create compelling product messaging content
  • Support lead generation through: Website, events, email marketing, webinars and content development
  • Market Intelligence - monitoring competitor and market movements
  • Go-to-market planning - develop and plan product marketing campaigns and initiatives to support raising market awareness, lead generation and new business
  • Content development - plan and develop thought leadership content
  • Stakeholder management - work collaboratively with sales and product leadership ensuring appropriate buy-in and support in development of all programmes and initiatives
  • Sales development and execution - generate a quality lead pipeline to support overall commercial goals

Requirements:

  • Solid Marketing experience in B2B financial services is essential - e.g. processing / data / payments / FinTech
  • Experience of generating go-to-market propositions for products to generate leads
  • Excellent written communication skills
  • Strong experience and understanding of full marketing mix
  • Excellent stakeholder management experience essential
  • UK experience essential

Role is managed by:

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