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Description

A marketing leader for a global consultancy to promote digitalisation both across the business and to clients as a service line and philosophy.

A venerable global consultancy has created a position for a forward-thinking, commercially-minded marketeer to raise awareness, perception and engagement of the firm's approach and adoption of digitalisation across all its practices in dual internal and external spheres.

Remit Précis:

Developing a marketing plan based on business objectives and ambitions

Competitor analysis and monitoring

Planning and implementation of client strategies - identifying key clients, developing client plans and analysing progress

Review new propositions and advise on appropriate marketing and business development tactics

Build the company's external profile: identify and target key influencers, handle press and media relations, deliver award submissions, secure high profile speaking slots, create impactful thought leadership programmes, devise and position a digital forum, develop alliance marketing programmes with selected collaborators

Design and deliver digital marketing campaigns

Develop and implement a cohesive internal communications programme to equip all staff with the messages and confidence to tell and share the Digitalisation narrative

Profile:

  • The successful candidate will be degree qualified with proven management experience in marketing within a professional services firm
  • You will ideally have promoted a digitally-driven service line or transformation programme
  • You must have good commercial awareness and strong communication and organisational skills
  • You will need to be able to prioritise and manage multiple activities

Role is managed by:

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