A marketing leader for a global consultancy to promote digitalisation both across the business and to clients as a service line and philosophy.
A venerable global consultancy has created a position for a forward-thinking, commercially-minded marketeer to raise awareness, perception and engagement of the firm's approach and adoption of digitalisation across all its practices in dual internal and external spheres.
Developing a marketing plan based on business objectives and ambitions
Competitor analysis and monitoring
Planning and implementation of client strategies - identifying key clients, developing client plans and analysing progress
Review new propositions and advise on appropriate marketing and business development tactics
Build the company's external profile: identify and target key influencers, handle press and media relations, deliver award submissions, secure high profile speaking slots, create impactful thought leadership programmes, devise and position a digital forum, develop alliance marketing programmes with selected collaborators
Design and deliver digital marketing campaigns
Develop and implement a cohesive internal communications programme to equip all staff with the messages and confidence to tell and share the Digitalisation narrative
- The successful candidate will be degree qualified with proven management experience in marketing within a professional services firm
- You will ideally have promoted a digitally-driven service line or transformation programme
- You must have good commercial awareness and strong communication and organisational skills
- You will need to be able to prioritise and manage multiple activities