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Description

Responsibilities:

  • Deliver effective marketing strategies aimed at acquiring new customers.
  • Manage all marketing activity and budgets across predominately digital channels including Display, affiliates, email, Programmatic, Social, Video on Demand (VOD) and Search.
  • Create and implement effective digital campaigns, translating product features into compelling messages for our target customers.
  • Create and implement direct response ATL campaigns across a range of media such as TV, door drop and direct mail.
  • Use data to drive targeted media and messaging.
  • Implement new strategies/media aimed at increasing sales and value per policy and reducing cost per acquisition.
  • Provide regular reporting on performance and recommendations on future improvements.
  • Implement and measure robust test and learn programmes.

Requirements:

  • Experience of running through the line marketing campaigns.
  • Excellent knowledge of the digital channels and their roles as part of a digital strategy.
  • Understanding of direct response & digital marketing and optimisation techniques.
  • Understanding of tagging/tracking including implementation and testing.
  • Excellent communication skills both written and oral.
  • Commercial and results driven.
  • Ability to interpret data and derive insight.
  • Strong internal and external stakeholder management.
  • Insurance experience is preferred but not essential.
  • UK experience is essential.

Role is managed by:

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