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Description

A leading credit cards issuer based in London is seeking a B2B Marketing Executive to create and implement marketing programs to drive usage.

Responsibilities:

  • Work closely with local product teams to understand the product strategy and build effective marketing plans and campaigns to help drive business goals
  • Lead the management of network events, engaging external and internal key stakeholders
  • Lead innovation and thought leadership on new ways to connect with B2B customers, via our Insight Network events, including digital and social channels
  • Manage the execution of business wide perception of coverage strategy
  • Manage the seamless delivery of B2B wide marketing campaigns throughout the year
  • Responsible for end to end campaign execution including effective targeting, creative development, delivery, campaign analysis and budget management
  • Work across the UK Marketing team to identify new opportunities that deliver marketing efficiencies and drive business results at scale
  • Budget campaign management

Requirements:

  • Proven experience in B2B end-to-end multi-channel campaign management
  • On and off-line B2B marketing experience is essential
  • Ideally experience in financial services or in a regulated industry
  • Strong communication and interpersonal skills with the ability to manage campaign delivery (input and approvals) from multiple stakeholders across multiple local and international teams
  • Ability to manage and influence stakeholders and teams
  • Experience in managing a campaign budget, and ability to effectively manage and control campaign costs effectively
  • Customer centric approach, understanding of segmentation and targeting to drive campaign strategy
  • Ability to drive conclusions from previous marketing campaigns to inform future strategies and tactics
  • Excellent multi-tasking, prioritisation, and project management skills
  • Digital and social marketing preferable
  • Degree or equivalent education
  • UK experience essential

Role is managed by:

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