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Description

One of Britain's most prestigious luxury shopping destinations are looking for an Email Marketing Executive to develop and grow their channel

Reporting to Digital Marketing Manager, this role will manage the email-marketing calendar and create the set-up, testing, and analysis of all marketing emails. You will have a direct influence on the email-marketing calendar and development of the email channel.

It's a very exciting time to join the company as they have reported year on year growth for and are investing significantly into digital moving forward.

Your responsibilities

  • Co-ordinating, planning and delivering the email marketing schedule
  • Creation and deployment of trigger marketing campaigns and customer journeys to enhance conversion and retention.
  • Building and executing effective digital customer journeys that drive marketing and commercial success
  • Work with the website team to improve the existing templates and develop new innovative ones
  • Prepare & build HTML based emails using a variety of tools including
  • Work closely with the CRM and Digital Marketing Manager to continuously improve all email marketing.
  • Responsible for tracking the success of email marketing post-activity using analytics and benchmarking
  • Identify new opportunities and ideas to improve email marketing processes

About you

  • Experience in setting up and running email marketing automation triggers and lifecycle programmes
  • Solid understanding of email technology platforms, web analytics, customer databases and segmentation opportunities
  • Experience using ESP mailchimp or hubspot or equivalent
  • Strong HTML knowledge ability to code emails beneficial

Role is managed by:

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