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Description

A leading academic publisher is looking for a marketing executive to join their expanding marketing team, based in Central London. Using a multichannel marketing approach, you will be responsible for developing and implementing effective, global marketing strategies for your assigned portfolio of products.

Key responsibilities of the Marketing Executive:

  • Creating and implementing specific marketing plans for assigned products
  • Analyse campaign results
  • Plan and implement an effective email marketing program
  • Website management
  • Run effective PPC and social media advertising strategies
  • Work with in-house design teams to create print and online collateral]

Key skills and experience of the Marketing Executive :

  • Experience planning and implementing email marketing strategies
  • Expertise with Microsoft Office Suite, especially Excel and PowerPoint
  • Superior copywriting skills
  • Budgeting and forecasting experience helpful
  • Experience with Google AdWords campaigns and/or social media advertising
  • Proven experience within academic publishing

Role is managed by:

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