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Other responsibilities will include:

  • Be the lead on Public Relations positioning and activity for each brand, to build both reputation and engagement levels and manage media contact and relationships.
  • Overall responsibility for all branding and messaging across all platforms - print, website and social media; act as ambassador for the brand, representing the Charity at events and meetings.
  • Working with the Executive Team, writing the 5-year Strategic Plan for the organisation.
  • Act as spokesperson for the Charity within the trade, or direct appropriately.
  • Direct the use of best practice in marketing techniques and application including content marketing, CRM, social media and digital.
  • Work with key internal and external stakeholders to develop an overarching communications strategy to raise the profile of the organisation.
  • Report to the Executive Team and Trustees on progress and development opportunities.
  • Manage and develop, where appropriate, the Marketing Manager and Charity Services manager.
  • Responsible for both all charitable spend and marketing budgets for the whole operation.

Role is managed by:

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