Marketing Data Analyst

I am looking for a Marketing Data Analyst to join the international marketing team at a cloud based Software Company.

The successful analyst will be accountable for providing operational insight reporting and project management to plan, execute, report and refine marketing activities.

MARKETING ANALYST RESPONSIBILITIES:

• Online performance to drive website and ecommerce optimisation
• Marketing acquisition and installed base campaign analysis
• Develop models to predict customer behaviour using transactional data, including acquisition, cross, up-sell, lapse, churn, win back and white space analysis.
• Create segmentations based on purchasing profiles and recommend future enhancements to the data analysis.
• Develop our understanding of customer profitability and customer lifetime value
• Work with the marketing team to establish marketing targets within the regular planning cycle.
• Work with the global budget owner and local stakeholders to ensure accuracy of the forecasting and fullness of tracking
• Develop, manage and maintain reporting processed that track campaigns and facilitate post-campaign analysis including CPR, CPA, and ROI
• Own the customer and prospect data for the marketing department
• Implement and manage processes to ensure data compliance and efficient use:
  • 3^rd party data expiration
  • CTPS scrubbing
  • Frequency of communication measures

MARKETING ANALYST SKILLS /EXPERIENCE:

• Previous data management and data analyst experience essential
• In depth knowledge in developing and working with data warehouses and data sets
• A good understanding of dashboard reporting with previous experience in QlikView a bonus
• Experience with SQL queries, TSQL, and developing ETL and reporting applications is a benefit
• Minimum 3 years experience in a B2B sales or marketing organisation
• Experience in campaign evaluation
• Strong experience in the use of salesforce.com
• Advanced Microsoft excel skills
• Goal orientated high achiever with a strong work ethic
• Experience in account based marketing
• Excellent communication skills and comfortable working as part of a team